PEARSON AUTHORS CAMPAIGN

Pearson Education wanted to revamp their branding surrounding their authors, and how they relate to on the ground teachers. What we wanted to do with these content pieces is to elevate the idea of what a teacher and who their authors are visually. While focusing on telling emotionally relatable stories authentically.

PEARSON AUTHORS CAMPAIGN

Pearson Education wanted to revamp their branding surrounding their authors, and how they relate to on the ground teachers. What we wanted to do with these content pieces is to elevate the idea of what a teacher and who their authors are visually. While focusing on telling emotionally relatable stories authentically.

Pearson Education is the global brand leader in the education space. We have been honored to work with them and be a creative partner to help them create high-quality engaging content. Our goal with Pearson was to bring humanity into advertising for education. We wanted the content we made together build up the idea of what it means to be an educator and a student. These include pieces with teachers, real students, Pearson employees that work with teachers, and the authors of their Elevate Science, and Experience Chemistry programs. This acted as a re-branded of their video presence for  their science program. We made 55+ content pieces, and counting for them in about a year and a half. On top of all of that, we came up with the tag line “It’s The Science of Doing!” Which is now incorporated in to all of their branding.

Contact Travis

Travis@missiofilms.com